To kick off our Financial Literacy Forum, Farnoosh Torabi, personal finance journalist, author and TV personality, shared her experience and expertise about educating young adults about their personal finances. Her key message was about empowering your students to take control of their financial livelihood. It is no surprise that financial topics always harbor deep emotional ties for all of us, which is why Farnoosh feels it is very important to address that emotional link first, before you begin educating your students on what she calls the “technicalities” of personal finances.
Farnoosh proposes that you act as coaches and mentors to your students and educate them before they graduate, that achieving financial greatness is really up to them and that they have the authority to make tough financial decisions in their life. The key she says is to help them self discover what temporary changes they may need to make to their lifestyle in order to provide a more secure financial future and unless students feel capable and encouraged to take charge of their own lives, they will not be able to take the necessary actions to secure that future.
She recommends four key steps in moving students through that self-discovery phase and into creating an actionable plan or roadmap to secure their financial future. These include:
1. Addressing the emotions first. This means that it is important to engage your students at an emotional level about the things they are concerned about and the goals or plans they would like to achieve in the next 5 to 10 years. Sometimes these concerns or stresses are related to other parts of their lives, such as financial constraints of their parents, which may in turn elevate their own financial constraints. She recommends you have them articulate those concerns, as well as discuss what future plans and goals they are excited about, and then guide them with questions that will help them discover and become self aware of how to tackle some of these issues and create steps to achieve their desired financial future.
2. Knowing where their interests lie. This is all about understanding your audience. You need to know where they are surfing the web, which publications they are reading, where are they getting their leadership from, to name a few. In order to engage them properly, you need to be able to speak their language and be able to use relevant examples. Farnoosh noted that the conversation should not begin at an indirect level, so that if budgeting is the topic start by talking about their dining out habits. Help them self discover if those habits need to change in the short-term to address some of the financial concerns. The gateway to the conversation has to begin with a topic other than money and has to relate to areas they spend time with and know like Facebook, the reality TV shows they watch. Bottom-line is you need to make it relevant to their world.
3. Empowering them to feel in control. Help your students see the financial ramifications of their choices and actions, but do it in a way that helps them self-discover on their own what these are. They need to prepare for the realities of their financial picture once they graduate. One way Farnoosh recommends you can do this is through peer to peer driven advice. Bring back former students to talk to your students and share how they were able to do this. But also, she recommends engaging your students to talk about their future goals and visualizing themselves achieving those goals. It is a very successful technique she said many athletes use because, “when you can see it, you will believe it.”
4. Providing the incentives to make the right choices. Lastly, Farnoosh advocates providing a means to encourage students to seek the information they need to make good financial choices. This includes things like running contests sponsored by those who can provide a forum for this type of information; bringing speakers on campus that can present financial literacy related information in a way that is relevant to your students; giving your students extra credit points for seeking out this information (e.g., calling their lender to find out what their repayment schedule and payments will be once they graduate) and sharing that information in class with others; and little things like providing snacks or food (e.g., pizza) at presentations to encourage their participation.
I leave you with a quote that has served me well, “feel the fear, but do it anyway.” Sometimes fear is the only thing that stands between us and our happiness. It is human to be afraid to be faced with so many choices and difficult life decisions, but you cannot let the fear hold you back. Many of your students may be allowing this fear of so many unknowns to paralyze their taking the appropriate actions to secure a better life in the future. And as Farnoosh said in her talk, “life is not about compromises, it is about choices,” so your students have a choice. They can let the fear paralyze them or they can decide to embrace it and seek the help and education they need to feel engaged, empowered and able to take charge of their financial future, which with your help we know they can!
Posted by: Eileen Santos