Over the past 24 years, Access Group’s Graduate and Professional Financial Aid Conference has brought you inspiring and exciting speakers focused on timely and relevant topics. And, of course, this year we are continuing that tradition. Here’s your first look at the featured speakers for our 2011 Conference happening November 17th through 19th in Clearwater Beach, Florida.
Eric Chester is the premier expert on Generation Why; in fact, he coined the term. Since 1986, Eric Chester has been speaking to and working with millennial generation youth. He has personally addressed more than two million 16-24 year olds and is dialed-in to the mindset of this burgeoning group. With this insight, Chester leads companies and organizations in strategies to recruit, train, manage, motivate, and retain the very best of Generation Next. Knowing that the future clearly belongs to those who can engage this new mindset and lead them to deliver better service and performance, his client list include Toys R Us, International Dairy Queen, Harley-Davidson, Arby’s, Wells Fargo, and Universal Studios Theme Parks.
Chester frequently appears on ABC News, 20/20, MSNBC, FoxNews, CNN, and many other TV and print media outlets discussing the challenges of the emerging workforce, while providing the tactical solutions to meet those challenges. Also as author of the book, Getting Them to Give a Damn - How to Get Your Front Line to Care About Your Bottom Line, he offers a fascinating exploration of the attitudes and ideas about life and work held by this demographic. You won’t want to miss a minute of Eric Chester’s lively and eye-opening presentation!
What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. The answers lie with Frank Luntz!
Dr. Frank Luntz is one of the most honored communication professionals in America today. More media outlets and Fortune 100 companies have turned to him to understand the hopes and fears of Americans than to any other political pollster. From General Motors to Federal Express, Disney to American Express, from AT&T to Microsoft, from Lowe’s to McDonalds, Luntz helps CEOs and leaders navigate the economic climate and connect more closely with consumers and the public. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
In this presentation, Dr. Luntz, raises the curtain on the art of effective language, and offers priceless insight on how to find and use the right words to get what you want out of life. Luntz’s engaging and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war on perception we all wage each and every day. You will marvel at this behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.
All financial crises follow a pattern, and the current US experience is no exception. As a Federal Reserve economist, Marci Rossell followed the Asia Crisis of 1997. As chief economist for CNBC, she explained the financial market turmoil sparked by September 11th. Now, she continues her always thoughtful economic analysis with her groundbreaking explanation of how we got into the crisis of 2008, and just how we can make sure it never happens again.
Former Chief Economist for CNBC and veteran financial journalist, Marci Rossell, takes complex economic issues, often dull in the button-down business press, and makes them relevant to people's lives, families, and careers. Revealing not only a path towards financial recovery, but how today’s issues relate to past decisions, her economic explanations help organizations map out their own successful futures. Her creative, thought-provoking commentary and animated approach will be remembered long after her presentation ends.
Keep an eye on your calendars … Conference Registration opens July 15, 2011.
